As a means adidas 350 of giving the brand new sneaker and the wearer thereof a proper introduction, the adidas Basketball team packed the historic United Center in Chicago with fans and media members all present in support of Derek Rose and his new silhouette.The day began in a sequestered room in the Madhouse on Madison, a space littered with not only with one of three debut colorways of the adidas D Rose 4, but also the associated apparel.

Continue reading for more coverage on this weekend's adidas D Rose 4 launch with adidas Basketball at Chicago's United Center.The adidas D Rose 4 is a sneaker that's dealing with some massive expectations. In the incubator for adidas 350 boost some 18 months and now materializing at a pivotal time for the eponymous athlete, the shoe pulls from adidas' history of innovation as a means of preparing its most famous wearer for his comeback season. The sneaker weighs adidas ace 17.1 in at 11.9 ounces.

A poundage made possible by adidas' combination of SPRINTWEB and SPRINTFRAME technologies. On bottom is the adidas Crazyquick tooling, a choice that is described as a no-brainer in the design process. "His game is all about quick cuts," explained VP of adidas' Global Basketball division Lawrence Norman. "Yes it's a relatively new technology but we knew that we wanted to have our premier athletes in those sort of shoes right away."

VP of Design adidas adios for adidas Basketball Rob Lee concurred, adding "When we saw the testing results of what Crazyquick could offer we immediately wanted to bring it to Derrick's shoe because we saw the positives that could help him." As much as the adidas D Rose 4 is a performance sneaker though, it's also caught up in telling the personal story of Derrick Rose-one of humility and down to earth character. The duality of his fierce performance on-court .

The decorated rafters of the United Center come the start of the season. In the face of this massive fervor surrounding The Return, Rose has somehow kept his composure, remaining the same humble, hometown hero that he always was by most reports. The man himself attributes that in part to changes in adidas adv his life: the newfound fatherhood, the change of pace his absence resulted in, and the world tours he took part in while away from the NBA.

In addition to their pristine appearance, these silhouettes are some of the lesser seen Three Stripes heritage models, the adidas Originals ZX 500 far and away the most familiar in a group that also includes the BC, Decade, Pro Shell and Matchplay. Have a closer look at each pair of these luxurious suede, nubuck and pigskin designs and stick with Sneaker News for updates on their release.Today, adidas announces a multi-layered partnership with Beyoncé.