When you enter the copy department of a radio station you see stress and creativity intersecting to form a radio commercial. This is an art form that is developed over time. When I was nineteen Harry Giles Jersey , there was an opening in the copy department of the regions number one station. The commercial load was heavy. It goes without saying, the station with the most ads is typically the favorite station. Advertisers need to reach the perspective consumers, and the best value for your advertising dollar is always with the most popular stations. The real test of the stations excellence is the copy department.


Handing copy to your radio personalities and then saying a prayer that it 'turns out? acceptable to the advertiser is sadly a common occurrence in many stations.


Here are a few tips to help your write an effective radio commercial. The bottom-line fact still remains, the more talented the copywriter Jayson Tatum Jersey , the better quality of the commercial.


First, know your voice talent. Writing a script for a ?Italian accent? without having someone on your staff who can effectively perform such an accent, renders the commercial a failure. Second, keep it simple. Too many commercials lose the intent with long explanations. You need to give the listener credit that after hearing the commercial Brandon Ingram Jersey , they will catch on. Third, never look back. Keep the commercial forward thinking. Positive. Finally, the object of the commercial is to sell. Ask for the sale. The commercial was sold to an advertiser by a sales representative who had to ask for the sale. Most copy writers spend all their time being creative with ideas. The exceptional radio copywriters spend the bulk of their time being creative on how to ask for the sale.


This is a fantastic tip from Touch For Health to help you when you're stressed, angry J.J. Redick Jersey , anxious, or upset. Try holding your frontal eminences. These are bumps on your forehead that many people hold instinctively when they're upset.


For those of you who don't do this naturally, let me help you locate them. Feel up from the middle of your eyebrows going towards your hairline. Your forehead comes outwards before it curves back in towards the hairline. Hold your forehead at the points where it is furthest out - about 3cms (1.25 inches) above the middle of each eyebrow.


While you hold these points think about the stressful event. It can be something that has already happened, something that is about to happen Quinn Cook Jersey , or something you fear may never happen! Gradually you should find that the stress lessens.


You can use it for small things, but you can also use it for more traumatic events too. If the thoughtsimages are too overwhelming initially, imagine you are watching it on a TV - you can always switch it off if becomes too stressful - you're the one in charge. You can watch it in black and white if that feels easier too. Use it to defuse anything that you feel anxious, stressed Christian Laettner Jersey , angry or fearful about.


You may want to do it several times covering different aspects of the problem. You can do them one after the other, or at different times, whichever feels best for you.


As you hold the points and think aboutimagine the event, you will probably start to feel calmer - you may even find that you start to feel a little bored thinking about this scenario that previously stressed or angered you so much.


Why does it work?


These particular points on the forehead Justise Winslow Jersey , known as frontal eminences, are reflex points with connections to the central meridian (involved with the brain), the stomach meridian (and your stomach often churns when you're anxious or angry), and the bladder meridian (trips to the loobathroom are often necessary when we're apprehensive).


I recently explained this self-help technique to a business colleague - a keen mountain biker who'd had a serious bike accident at 30 miles an hour and had broken his skull and collar bone. This is what he wrote to me later:



"I don't know how to thank you enough for the technique you described to me over the phone the other day Tyus Jones Jersey , it helped me enormously!"

The following week he sent me this message:



"Your tip worked once again last night - went out (in the pitch black with my Light&Motion 'daylighter' light) and did some serious single-tracking and downhilling!!! I never thought I'd be doing that again - ever! Thank you so much!!!!!!!!!!!!!!! It was brilliant!!!!!!!"

Fortunately you don't have to break a lot of bones to try this tip - it's great in all sorts of situations - before you visit the dentist or make an important speech; after you've heard some bad news or had a fall; when thoughts about the past are upsetting and disturbing or when you are worrying about the future.


It may be hard to believe that something this simple could be effective in removing anxiety and stress, but try it and see.

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